This brand, which started in Huaqiangbei, has achieved an annual revenue of 2 billion RMB.

1.Starting from Huaqiangbei, it took 17 years to build a brand

Tracing the development of the Doogee brand, its origins date back to 2009 in Shenzhen's Huaqiangbei.

According to available information, Doogee was initially a small business-to-business (B2B) trading company that leveraged information asymmetry to connect electronics from Huaqiangbei with clients

 in South America and Africa via email. Due to its small scale and lack of core competitiveness, the company relied on meticulous services such as meeting stringent packaging requirements to secure

 orders.

By 2012, as market dynamics shifted and consumers began prioritizing suppliers with in-house manufacturing capabilities, Doogee pivoted toward independent R&D and production. The brand

 established its own factory and R&D team, adopting an operational model centered on “chasing trends + quality + delivery,” which laid the foundation for its entry into the smartphone industry.

The year 2013 marked a critical milestone in Doogee's branding journey. After registering the "DOOGEE" trademark in Europe, the company quickly gained market traction and became one of the top five smartphone brands in Spain by sales. In the following year, it further boosted its regional influence by sponsoring the Spanish football team Villareal C.F. and launching customized limited-edition phones.

Between 2015 and 2016, Doogee ranked as the second most popular brand in Mexico in annual brand evaluations, became the most favored brand in Thailand, and achieved top shipment rankings in multiple countries including Algeria and Hungary.

By 2023, the company's annual sales had exceeded 2.5 billion RMB, with its products reaching over 100 countries and regions. It has served more than 30 million overseas users cumulatively. In 2024, the founder of Doogee was honored as a Young Leader in Strategic Emerging Industries at the 3rd Greater Bay Area Awards.

2.Multi-channel online presence with targeted social outreach.

The success of the Doogee brand is closely linked to its multi-channel marketing strategy. The company established official accounts on overseas media platforms such as YouTube and TikTok early on, forming a comprehensive digital marketing network.

1、TikTok

On TikTok, the Doogee brand has adopted a "no-commentary practical testing" content approach, using visually-driven demonstrations of product features to attract user engagement.

This strategy has proven highly effective. To date, the brand's official account @doogee.global has garnered over 150,000 followers, with total video views reaching nearly 41.7 million.

Among these, the most-viewed video was an unboxing video for a new product, published in July 2024.

The video straightforwardly showcased the new smartphone’s features through a series of product displays, drop tests, and charging tests, delivering the message intuitively to

 viewers. Within just 30 seconds, the content was highly condensed and simplified.

As a result, the video garnered 8.9 million views, and the comments section was filled with inquiries such as “How much does it cost?” and “Where can I buy it?” — indicating

 strong performance both in terms of viewer engagement and conversion effectiveness.

Moreover, Doogee has maintained this distinct style in its collaborations with influencers.

Among its numerous partnership accounts, more than half are tech reviewers specializing in the 3C (computer, communication, and consumer electronics) category. By leveraging

 their established follower base and niche influence, Doogee has been able to rapidly penetrate its target audience.

A prime example is TikTok influencer @saesiii. In her collaboration video with the brand, a Doogee smartphone was subjected to a series of extreme tests—including being hammered into a nail, used to crack open a coconut, dropped from a height, and submerged in water—ultimately leaving viewers with a powerful impression of a product that excels in both performance and durability.

As of September this year, the video has amassed 8.7 million views, generating significant exposure and buzz for the brand.

2、YouTube

On YouTube, Doogee has placed a strong emphasis on detailed performance explanations of its smartphones. Its content strategy revolves around "product showcases + scenario-

based experiences," highlighting the devices' durability, functionality, and suitability for outdoor use.

Furthermore, the brand has organized its channel homepage into clearly categorized content playlists—such as the V Series, S Series, and Blade Series—making it easy for users to

 quickly find detailed information about each product line.

This structured content approach has helped Doogee build a professional and reliable tech brand identity. Through systematic and informative content, the brand has effectively

 strengthened consumer recognition of its expertise.

3.Integrated online and offline strategies with full-channel coverage.

However, no matter how brilliant the online marketing strategy is, it must be supported by tangible sales channels to convert user interest into actual purchases.

To address this, Doogee has adopted an integrated online and offline sales model. This comprehensive channel strategy offers multiple advantages to the brand.

On the online front, Doogee partners with major e-commerce platforms such as Amazon and AliExpress. These established channels allow the brand to efficiently reach consumers

 across different regions worldwide while providing reliable purchasing, delivery, and after-sales support.

Additionally, Doogee actively participates in major international and domestic exhibitions such as CES and the Canton Fair. Through these events, the company not only gains direct business cooperation opportunities but also demonstrates its technological and product capabilities to global clients and industry partners, significantly enhancing its international

 brand recognition and professional image.

4.Journey to the Sea，Long-termism as the Key to Victory

Behind Doogee's success lies the powerful combination of China's mature supply chain and its advanced digital marketing capabilities.

For Chinese companies, overseas markets present both significant challenges and substantial opportunities.

Gaining a deep understanding of target markets, respecting local user needs, adhering to a long-term strategy, and embracing technological innovation are the keys not only to

 entering global markets but also to sustaining growth over time.

The global market is waiting for Chinese brands that can deliver genuine value while understanding and respecting local demands.

Doogee has proven that this path is not only viable but also full of potential.

2025-09-08  15:05:36